How to Connect Google Analytics to Wix (2026 Step-by-Step Guide)
Wix has a dedicated Google Analytics integration in its Marketing Integrations panel - paste your GA4 Measurement ID, save, and Wix handles every page tag automatically. The one catch: the integration only works if your site is on a paid Premium plan and has a connected custom domain.
What you'll need before you start
- •A Wix site on a Premium plan
- •A custom domain connected (the free wixsite.com URL won't work)
- •Owner or contributor with Manager role or higher
- •A Google account
How to connect Google Analytics on Wix: Step-by-step
- 1
Create a GA4 property and get your Measurement ID
Go to analytics.google.com, click Admin → Create → Property. Set a name, time zone, and currency. After creation, GA4 prompts you to add a Web data stream - paste your full Wix custom domain URL and click Create stream. Copy the
G-XXXXXXXXXXMeasurement ID from the stream summary. - 2
Open Marketing Integrations in your Wix dashboard
From your Wix dashboard, click Marketing & SEO in the left sidebar, then Marketing Integrations. Find Google Analytics in the list of integrations and click Connect.
- 3
Paste your Measurement ID
In the popup, paste your
G-XXXXXXXXXXMeasurement ID into the Tracking ID field. Toggle IP Anonymization on if your privacy policy requires it (most GDPR-targeted sites do). Click Save. - 4
Publish your site so the change goes live
Wix saves the integration to the editor draft, but the tag won't actually fire on your live site until you publish. Click Publish in the top-right of the dashboard. If your site is already published, the integration deploys immediately.
- 5
Verify the tag is firing
Visit your live Wix site in an incognito window. Wait 30-60 seconds. Open GA4 → Reports → Realtime. You should see one active user. The free Google Tag Assistant Chrome extension is also a fast way to confirm your
G-XXXXXXXXXXID is firing on every page.
How to verify your setup is working
Open your live Wix site (the custom-domain version, not the wixsite.com preview) in an incognito window. Click around for 30 seconds. Then check GA4 → Reports → Realtime - you should appear as one active user. If you want event-level visibility, the Google Tag Assistant Chrome extension shows every tag firing on the page along with its measurement ID.
Common issues and fixes
I don't see Google Analytics in the Marketing Integrations list
The integration is gated to Premium plans with a connected domain. If your site is on a free plan or still uses a wixsite.com address, the integration won't appear. Upgrade to any Premium plan and connect a domain (Settings → Domains) to unlock it.
The integration says "Connected" but Realtime is empty
Two common causes. (1) You haven't republished the site since saving the integration - click Publish. (2) Wix's built-in cookie consent banner is set to block tracking by default. Open Settings → Cookies & Tracking and confirm Analytics cookies are enabled, or test in incognito and click "Accept all" on the banner.
I’m using Wix Studio (not the classic Editor)
Wix Studio uses the same Marketing Integrations panel under Marketing → Tools → Integrations. The flow is otherwise identical. If you don't see the option, your Studio account may be on a trial without Premium - upgrade to unlock it.
Frequently asked questions
Can I add Google Analytics to a free Wix site?
No. Wix's Google Analytics integration requires a Premium plan and a connected custom domain. Free Wix sites (the ones at username.wixsite.com) cannot install third-party analytics. Upgrade to any Premium plan to unlock it.
Does Wix have its own analytics?
Yes - Wix Analytics is built in and free on all plans, including the free tier. It shows visitors, traffic sources, and basic page metrics. It's not a substitute for Google Analytics if you need event tracking, attribution modeling, or BigQuery export, but it's enough for casual sites.
How do I add Google Analytics to Wix without code?
That's the only path Wix offers - the Marketing Integrations panel. Wix doesn't allow direct head/body code injection on most plans, so you can't paste a global site tag manually the way you can on WordPress. The Marketing Integrations panel is the supported and recommended way.
Can I use Google Tag Manager on Wix instead?
Yes - Wix has a separate Google Tag Manager tile in Marketing Integrations. If you plan to add multiple tags (Analytics, Ads, Meta Pixel, LinkedIn Insight) installing GTM once and managing tags inside GTM is cleaner than wiring each one through Wix individually. GTM also requires a Premium plan.
How do I track form submissions and ecommerce on Wix?
Wix automatically fires GA4 events for form submissions, button clicks, and Wix Stores ecommerce events (view_item, add_to_cart, purchase) once the integration is connected. No additional configuration is needed in the Wix Editor. The events appear in GA4 under Reports → Engagement → Events.
Why does Wix ask for IP Anonymization when connecting Google Analytics?
IP Anonymization (now called IP truncation in GA4) trims the last octet of visitor IPs before storing them. It's a privacy-by-default setting that helps comply with GDPR and CCPA. GA4 enables this automatically by default; the Wix toggle is a redundancy. Toggle it on if you have a strict privacy policy.
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