Privacy Policy

1. Overview

MeasureBoard ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and the choices you have. By using our service at measureboard.com (the "Service"), you agree to the collection and use of information as described here.

2. Information We Collect

2.1 Account Information

When you sign up, we collect your name, email address, and authentication credentials (via Google OAuth or email/password). We store only what is necessary to operate your account.

2.2 Google Analytics Data

With your explicit authorization, we connect to the Google Analytics Data API v1 using read-only access scopes. We collect and store metrics from your GA4 properties, including sessions, users, pageviews, engagement rates, bounce rates, channel attribution, geographic data, device categories, and top pages. We never modify your Google Analytics configuration or write any data back to Google.

2.3 Website Performance Data

When you use the SEO Page Analysis feature, we submit URLs you provide to the Google PageSpeed Insights API and store the resulting performance scores and metrics in our database.

2.4 Uptime Monitoring Data

For properties with uptime monitoring enabled, we periodically make HTTP requests to your domain and record response times, HTTP status codes, and incident history.

2.5 Usage and Log Data

We automatically collect standard server logs including IP addresses, browser type, pages visited, and timestamps. This data is used for security monitoring and service improvement.

3. How We Use Your Data

We use the information we collect to:

• Provide, operate, and improve the Service, including generating analytics reports and summaries on your behalf.
• Send you reports, alerts, and transactional emails related to your account.
• Monitor your connected websites for uptime and notify you of incidents.
• Train, evaluate, and improve our internal models, algorithms, and analytical features — including AI-generated summaries and anomaly detection — using aggregated and de-identified analytics data.
• Understand usage patterns and improve the product experience.
• Comply with legal obligations and enforce our Terms of Service.
• Detect and prevent fraud, abuse, and security incidents.

What this means in plain language: We use your data to power the features you signed up for. We may also use aggregated, anonymised insights drawn from data across our user base to improve how MeasureBoard works — for example, to make our AI summaries smarter. We do not sell your data. We do not share personally identifiable information with advertisers or data brokers.

4. Data We Do Not Sell

We do not sell, rent, or trade your personal information or your Google Analytics data to any third party for their independent marketing or advertising purposes. Full stop.

5. Data Sharing and Disclosure

We may share your information only in the following limited circumstances:

• Service Providers: We use trusted third-party vendors (e.g., database hosting, email delivery, payment processing) who process data solely on our behalf under confidentiality obligations.
• Legal Requirements: We may disclose data if required by law, court order, or to protect the rights, property, or safety of MeasureBoard, our users, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the successor entity, subject to the same privacy commitments.
• With Your Consent: We may share information for any other purpose with your explicit consent.

6. Data Retention

We retain your account and analytics data for as long as your account is active. If you delete your account, we will delete or anonymise your personal data within 30 days, except where we are required to retain it for legal or financial compliance purposes.

7. Security

We implement industry-standard security measures including encrypted data transmission (TLS), encrypted storage for sensitive credentials, and access controls that limit who on our team can access user data. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security, but we take reasonable precautions.

8. Google API Scopes

Our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Specifically:

• We only request read-only scopes necessary to retrieve analytics metrics.
• We do not use Google user data to serve advertisements.
• We do not allow humans to read your Google data except for security purposes, to comply with law, or with your explicit permission.

9. Your Rights and Choices

You have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request deletion of your account and associated data.
• Revoke Google OAuth access at any time via your Google Account settings.
• Opt out of non-transactional emails.

To exercise any of these rights, contact us at privacy@measureboard.com.

10. Children's Privacy

The Service is not directed at children under 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such data, contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance.

12. Contact

Questions about this policy? Reach us at: privacy@measureboard.com